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1

Competitive positioning and the resource-based view of the firm

Hooley, Graham, Broderick, Amanda, Möller, Kristian

Journal:

Journal of Strategic Marketing

Year:

1998

Language:

english

File:

PDF, 1.35 MB

english, 1998

2

Marketing Capabilities and Firm Performance: A Hierarchical Model

Graham Hooley, John Fahy, Tony Cox, Jozsef Beracs, Krzysztof Fonfara, Boris Snoj

Journal:

Journal of Market-Focused Management

Year:

1999

Language:

english

File:

PDF, 97 KB

english, 1999

3

Market-focused Resources, Competitive Positioning and Firm Performance

Hooley, Graham, Greenley, Gordon, Fahy, John, Cadogan, John

Journal:

Journal of Marketing Management

Year:

2001

Language:

english

File:

PDF, 178 KB

english, 2001

4

The role of resources in achieving target competitive positions

Attia, Samaa Taher, Hooley, Graham

Journal:

Journal of Strategic Marketing

Year:

2007

Language:

english

File:

PDF, 347 KB

english, 2007

5

Service quality of frontline employees: A profile deviation analysis

Malhotra, Neeru, Mavondo, Felix, Mukherjee, Avinandan, Hooley, Graham

Journal:

Journal of Business Research

Year:

2013

Language:

english

File:

PDF, 337 KB

english, 2013

6

Marketing strategies for the 21st Century: lessons from the top Hungarian companies

Hooley, Graham, Beracs, Jozsef

Journal:

Journal of Strategic Marketing

Year:

1997

Language:

english

File:

PDF, 278 KB

english, 1997

7

Management processes in marketing planning

Greenley, Gordon, Hooley, Graham, Saunders, John

Journal:

European Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 290 KB

english, 2004

8

The strategic role of relational capabilities in the business-to-business service profit chain

Vasilis Theoharakis, Laszlo Sajtos, Graham Hooley

Journal:

Industrial Marketing Management

Year:

2009

Language:

english

File:

PDF, 360 KB

english, 2009

9

Customer orientation and innovativeness: Differing roles in New and Old Europe

Vasilis Theoharakis, Graham Hooley

Journal:

International Journal of Research in Marketing

Year:

2008

Language:

english

File:

PDF, 265 KB

english, 2008

10

The performance impact of marketing resources

Graham J. Hooley, Gordon E. Greenley, John W. Cadogan, John Fahy

Journal:

Journal of Business Research

Year:

2005

Language:

english

File:

PDF, 246 KB

english, 2005

11

Market Orientation in the Transition Economies of Central Europe:: Tests of the Narver and Slater Market Orientation Scales

Graham Hooley, Tony Cox, John Fahy, David Shipley, József Beracs, Krzysztof Fonfara, Boris Snoj

Journal:

Journal of Business Research

Year:

2000

Language:

english

File:

PDF, 118 KB

english, 2000

12

Strategic planning differences among different multiple stakeholder orientation profiles

Greenley, Gordon E., Hooley, Graham J., Broderick, Amanda J., Rudd, John M.

Journal:

Journal of Strategic Marketing

Year:

2004

Language:

english

File:

PDF, 123 KB

english, 2004

13

“Our five year mission— to boldly go where no man has been before… .”

Hooley, Graham J., Cox, Anthony J., Adams, Alex

Journal:

Journal of Marketing Management

Year:

1992

Language:

english

File:

PDF, 911 KB

english, 1992

14

A METHOD FOR MODELLING CONSUMER PERCEPTIONS OF COUNTRY OF ORIGIN

Hooley, Graham J., Shipley, David, Krieger, Nathalie

Journal:

International Marketing Review

Year:

1988

Language:

english

File:

PDF, 501 KB

english, 1988

15

Market‐led quality management∗

Hooley, Graham J.

Journal:

Journal of Marketing Management

Year:

1993

Language:

english

File:

PDF, 1.38 MB

english, 1993

16

The Marketing Concept: Putting the Theory into Practice

Hooley, Graham J., Lynch, James E., Shepherd, Jenny

Journal:

European Journal of Marketing

Year:

1990

Language:

english

File:

PDF, 539 KB

english, 1990

17

Sustainable competitive advantage in electronic business: towards a contingency perspective on the resource-based view

FAHY, JOHN, HOOLEY, GRAHAM

Journal:

Journal of Strategic Marketing

Year:

2002

Language:

english

File:

PDF, 330 KB

english, 2002

18

THE SELECTION OF FOOD BRAND NAMES

Shipley, David, Hooley, Graham J., Wallace, Simon

Journal:

British Food Journal

Year:

1988

Language:

english

File:

PDF, 287 KB

english, 1988

19

Effective Marketing in Taiwan: Profiles of the Top Performers

Lai, W.B., Huang, J.Y., Hooley, Graham, Lynch, Jim, Yau, Oliver

Journal:

European Journal of Marketing

Year:

1992

File:

PDF, 820 KB

1992

20

Industrial advertising budget approaches in the U.K.

James E. Lynch, Graham J. Hooley

Journal:

Industrial Marketing Management

Year:

1989

Language:

english

File:

PDF, 591 KB

english, 1989

21

Organizational resources enabling service responsiveness: Evidence from Greece

Vasilis Theoharakis, Graham Hooley

Journal:

Industrial Marketing Management

Year:

2003

Language:

english

File:

PDF, 327 KB

english, 2003

22

Five common factors in top performing industrial firms

Graham J. Hooley, David Jobber

Journal:

Industrial Marketing Management

Year:

1986

Language:

english

File:

PDF, 491 KB

english, 1986

23

Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets

Gordon E. Greenley, Graham J. Hooley, John M. Rudd

Journal:

Journal of Business Research

Year:

2005

Language:

english

File:

PDF, 139 KB

english, 2005

24

What is a marketing resource? A response to Gibbert, Golfetto and Zerbini

John Fahy, Graham Hooley, Gordon Greenley, John Cadogan

Journal:

Journal of Business Research

Year:

2006

Language:

english

File:

PDF, 82 KB

english, 2006

25

The effects of privatization on marketing capability and activity in Poland

David Shipley, Graham Hooley, Tony Cox, Krzysztof Fonfara

Journal:

International Journal of Research in Marketing

Year:

1998

Language:

english

File:

PDF, 94 KB

english, 1998

26

The implementation of strategic marketing planning techniques in British industry

Graham J. Hooley

Journal:

International Journal of Research in Marketing

Year:

1984

Language:

english

File:

PDF, 759 KB

english, 1984

27

Generic marketing strategies

Graham J. Hooley, James E. Lynch, David Jobber

Journal:

International Journal of Research in Marketing

Year:

1992

Language:

english

File:

PDF, 1.26 MB

english, 1992

28

Strategic orientation and corporate performance

Doyle, Peter, Hooley, Graham J.

Journal:

International Journal of Research in Marketing

Year:

1992

Language:

english

File:

PDF, 1.27 MB

english, 1992

29

The lifecycle concept revisited: aid or albatross?

Hooley, Graham J.

Journal:

Journal of Strategic Marketing

Year:

1995

Language:

english

File:

PDF, 1.03 MB

english, 1995

30

JMM Special Issue Marketing: A History of the Next Decade

Hooley, Graham, Greenley, Gordon, Wong, Veronica

Journal:

Journal of Marketing Management

Year:

2003

Language:

english

File:

PDF, 431 KB

english, 2003

31

Marketing planning in central and Eastern Europe

Hooley, Graham, Cox, Tony, Shipley, David, Beracs, Jozsef, Kolos, Krisztina, Fonfara, Krzysztof, Marinov, Marin

Journal:

Journal of Marketing Management

Year:

1996

Language:

english

File:

PDF, 879 KB

english, 1996

32

Strategic market environments

Hooley, Graham J., Lynch, James E., Brooksbank, Roger W., Shepherd, Jenny

Journal:

Journal of Marketing Management

Year:

1988

Language:

english

File:

PDF, 872 KB

english, 1988

33

Within-country ethnic differences and product positioning: a comparison of the perceptions of two British sub-cultures

Pankhania, Asha, Lee, Nick, Hooley, Graham

Journal:

Journal of Strategic Marketing

Year:

2007

Language:

english

File:

PDF, 346 KB

english, 2007

34

Quantitative methods in marketing: The multivariate jungle revisited introduction and overview to special edition

Hooley, Graham J., Hussey, Michael K.

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 727 KB

english, 1994

35

The evolution of “classical mythology” within marketing measure development

Lee, Nick, Lee, Nick, Hooley, Graham

Journal:

European Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 235 KB

english, 2005

36

The Development and Impact of Marketing Capabilities in Central Europe

Fahy, John, Hooley, Graham, Cox, Tony, Beracs, Jozsef, Fonfara, Krzysztof, Snoj, Boris

Journal:

Journal of International Business Studies

Year:

2000

Language:

english

File:

PDF, 500 KB

english, 2000

37

Effective Marketing in Taiwan: Profiles of the Top Performers

Lai, W.B., Huang, J.Y., Hooley, Graham, Lynch, Jim, Yau, Oliver

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

1992

Language:

english

File:

PDF, 497 KB

english, 1992

38

The Development and Impact of Marketing Capabilities in Central Europe

John Fahy, Graham Hooley, Tony Cox, Jozsef Beracs, Krzysztof Fonfara and Boris Snoj

Journal:

Journal of International Business Studies

Year:

2000

Language:

english

File:

PDF, 575 KB

english, 2000

39

Foreign Direct Investment in Hungary: Resource Acquisition and Domestic Competitive Advantage

Graham Hooley, Tony Cox, David Shipley, John Fahy, Jozsef Beracs and Krisztina Kolos

Journal:

Journal of International Business Studies

Year:

1996

Language:

english

File:

PDF, 617 KB

english, 1996

40

The resource underpinnings of competitive positions

Hooley, Graham, Greenley, Gordon

Journal:

Journal of Strategic Marketing

Year:

2005

Language:

english

File:

PDF, 347 KB

english, 2005

41

The marketing implications of foreign direct investment in private Hungarian firms

Hooley, Graham J., Cox, Tony, Shipley, David, Beracs, Jozsef, Kolos, Krizstina

Journal:

International Marketing Review

Year:

1995

Language:

english

File:

PDF, 41 KB

english, 1995

42

Marketing organizations in Hungarian and Polish firms: part 1

Shipley, David, Hooley, Graham, Beracs, Jozsef, Fonfara, Krzysztof, Kolos, Krizstina

Journal:

Journal of Marketing Practice Applied Marketing Science

Year:

1995

Language:

english

File:

PDF, 67 KB

english, 1995

43

Sharpening the edge of market-driven intangibles and innovations

Tuominen, Matti, Kajalo, Sami, Rajala, Arto, Matear, Sheelagh, Hooley, Graham J.

Journal:

International Journal of Revenue Management

Year:

2007

Language:

english

File:

PDF, 201 KB

english, 2007

44

Organizational Size and Salesforce Evaluation Practices

David Jobber, Graham J. Hooley and David Shipley

Journal:

Journal of Personal Selling and Sales Management

Year:

1993

Language:

english

File:

PDF, 1.33 MB

english, 1993

45

Foreign Direct Investment in Hungary: Resource Acquisition and Domestic Competitive Advantage

Hooley, Graham, Cox, Tony, Shipley, David, Fahy, John, Beracs, Jozsef, Kolos, Kriztina

Journal:

Journal of International Business Studies

Year:

1996

Language:

english

File:

PDF, 8.73 MB

english, 1996

46

SIMS: a Store Image Monitoring System

Hooley, Graham J., Cook, David E.

Journal:

International Journal of Advertising

Year:

1984

Language:

english

File:

PDF, 574 KB

english, 1984

47

Directing Advertising Copy Creativity through Benefit Segmentation

Hooley, Graham J.

Journal:

International Journal of Advertising

Year:

1982

Language:

english

File:

PDF, 714 KB

english, 1982

48

Advertising budgeting practices of industrial advertisers

James E. Lynch, Graham J. Hooley

Journal:

Industrial Marketing Management

Year:

1987

Language:

english

File:

PDF, 603 KB

english, 1987

49

Pricing behaviour in UK manufacturing and service industries

David Jobber, Graham Hooley

Journal:

Managerial and Decision Economics

Year:

1987

Language:

english

File:

PDF, 433 KB

english, 1987

50

Guest editorial

Gray, Brendan J., Hooley, Graham J.

Journal:

European Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 63 KB

english, 2002

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